UNHATE – The Unhate Foundation

On November 16,

United Colors of Benetton

launches the campaign

at its Paris flagship store in Boulevard Haussmann.

UN-HATE   =   STOP HATING

Hate and love are two opposing sentiments but they are often in a delicate balance.

UNHATE is a message of tolerance and empathy.

UNHATE means understanding our enemy’s reasons.

If global love is a utopistic and unattainable dream, global UNHATE is maybe something we can hope for.

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Unhate Campaign – The film

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Directed by

Laurent Chanez

The film UNHATE tells of the precarious balance and complex interweaving between the drive to hate and the reasons to love.

+Extreme moments of conflict or love+

These are symbolic images of reconciliation

– with a touch of ironic hope and constructive provocation –

to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.

The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred…

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The Unhate Foundation will promote

the collection of bullets in hot war zones around the world…

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unhate.benetton.com

 

This entry was posted on Thursday, November 17th, 2011 at 1:57 pm. It is filed under news and tagged with benetton, love, social campaing, un hate. You can follow any responses to this entry through the RSS 2.0 feed.